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The Toy Market is on the Rise

The toy market is on the rise


Christmas is a time for gifts and, for decades, these dates have been marked in red on the calendar for both families and businesses dedicated to the sale of toys and leisure items. This year, in the midst of economic recovery after the effects of the pandemic, the shops estimate a five to seven percent increase in turnover compared to the 2021 campaign. From Juguettos, in the Super U shopping center, the shop manager, Esperanza Cruz, confirms that it has been a late campaign, but on the rise: "People have waited until the last moment to make their purchases, but they have finally made them". Cruz also says that the family-buying model has changed a lot in recent years: "It's getting harder and harder to sell toys. Children today get bored much earlier,

Busy dates vary depending on where buyers come from. Department stores indicate that, despite the fact that both December 24 and January 6 are very popular dates, French families take advantage of Father Christmas, while Spanish families prefer the Kings of the Orient.

Regarding the type of gifts chosen by children this Christmas, there is a clear favorite: the Tamagotchi. A classic that is back in fashion and leading the orders and requests lists at department stores. However, other more traditional gifts such as Qatar World Cup trading cards, classic dolls, and board games of all kinds are not far behind.

The toy Market is on the Rise


Precisely, the Tamagotchi has demonstrated the elimination of sexualization in toys, a social advance increasingly rooted in popular consciousness. Neither pink products are for girls nor blue products for boys. "All the Tamagotchi were in colors associated with the female figure, but they were sold very easily in all sectors of the population. It is the perfect example that there is less and less discrimination between the sexes.'

A matter that also has the support of the Government, from where in recent years campaigns have been promoted to try to overthrow the prejudices of sexuality linked to the colors and the uses of toys.


Anticipate surviving

On the other hand, the rise of large online sales platforms makes it difficult for traditional stores to survive. The convenience of doing it from home can be a determining factor in deciding between one or the other option. However, the personalized treatment received in physical establishments and the sales experience is far superior to those offered in front of a screen. At Juguettos Andorra they know how to combat the advance of this type of platform: "Anticipation is key. Don't wait for everyone to order a specific product to bring it to the store. It is necessary to analyze the market and preferences in order to move quickly and offer the best result».


safe alternative

Likewise, within the wide range of technological gift modalities, the gaming sector is, more and more, an option in demand by boys and girls when filling out their requests for gifts in the Christmas campaign. The excitement of having fun and fully enjoying the experience of your favorite games, while being able to imitate or at least recreate the workspaces of your idols from on-demand digital content platforms are the main objectives in the purchase.

But this goes far beyond the typical console or trendy video game. To live a true, immersive, and fully realized gamer experience, it is necessary to have the right equipment: excellent quality headsets, perfect peripherals in design and functionality, and even specialized furniture and basic and RGB lighting, with the condition of having a set up in accordance with expectations.

However, the use of some of these technologies for children under the recommended age can be a headache for their families. To regulate this problem there is the PEGI (Pan European Game Information), an indicator that must be followed to the letter when choosing the recommended age for each gift, since, although it is important the quality and purpose of electronic gifts, so is the control over their use. According to a study by the Public University of Hong Kong, an estimated 6% of the world's population is addicted to screens. They depend on them at all times of the day: just to wake up, in the middle of the morning, during classes, during the coffee break, and throughout the afternoon and night. The United Nations Organization, for its part, 

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